My road to sustainable fashion

I have always loved fashion and shopping, and, until recently, I didn’t really realize the impact of my habits. When I became more interested and engaged in the sustainability movement, I learned more and more about the impact of the fashion industry on the environment. As you probably know, that impact is huge. The fashion industry is one of the most polluting industries in the world, and with the rise of fast fashion, the pollution and waste only worsen.

Recent research by Sympany and the Hogeschool van Amsterdam found that the average Dutch woman owns about 173 pieces of clothing. About 50 of those pieces are never worn, yet we buy about 46 new pieces every year. I did an honest count and have to admit that, without basics like tops, socks, underwear and workout clothing, I own, including jackets and coats, 214 pieces of clothing and 44 pair of shoes.

Now I know where all my money went.

The thing is, I love shopping. I love the search for the perfect item and I’m happy every time I wear it. I also get bored quite quickly with my wardrobe. But there must be ways to continue to look fabulous, while simultaneously lowering my environmental impact, right? Yes, there are!

As the new blogger for Borrow A Brand, I will tell you all about a more sustainable approach to fashion. I’ll teach you how to diminish your impact while still looking good, what to do with the clothes you no longer wear, and more.

Hope to see you next time!


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