Beach days are the best days!

It’s officially summer! And with this week’s tropical temperatures, that means a lot of swimming and tanning for me!

Yesterday, June 21st, was also the start of the Slow Fashion Summer (SFS). In my previous blog, I wrote about how this year, the focus is only buying sustainably. Because of Coronavirus, many sustainable brands are struggling. Not buying anything new for three months would only harm those brands further. Therefore, the objective of this year’s SFS is to only buy from sustainable brands!

In line with that objective, I collected the prettiest sustainable swimwear for you, so you can swim or tan your heart out without feeling guilty!


Let’s start off with a brand that most of you probably know: O’Neill. In 2015, the brand launched its first sustainable Blue Collection which makes use of recycled and sustainably sourced materials. By 2021, they aim to have increased the use of recycled and sustainable materials up to 50%! All of their bikinis already contain 78% of recycled nylon. This strategy is in line with O’Neill’s Ocean Mission which aims to protect the oceans.

Now on to their gorgeous sustainable designs:

All designs for sale at their website


DEDICATED. was founded in 2006 in Sweden. The brand focuses on adding flavor to sustainability, and collaborates with photographers, illustrators, and artists from all over the world to create unique and diverse collections. They only work with 100% organic cotton, their swimwear, jackets, and beanies are made from 100% recycled plastic bottles, and they make use of Tencel™ Lyocell, an eco-friendly fiber made from wood-pulp.

The result? A swimwear collection that you’ll be proud to wear!

All designs for sale at their website. They ship to the Netherlands!


Clō Stories

Clō Stories is the swimwear section of Spanish sustainable brand Clō. Clō focuses on natural and sustainable, and on the slow fashion movement. Fun fact: all their designs are reversible! You can mix and match to create the outfit that is perfect for you.

The brand uses fabrics and materials that are locally and Italy sourced. They also use recycled knitwear, organic cotton, and natural woven garments in their collections. They also paid attention to their labelling and packaging: for this, they use recycled and biodegradable materials!

They named all their designs after women in history that inspired them and that have fought for their rights! This is a brand I can get behind!

All designs available on their website & they ship to the Netherlands!



This UK label must be the only one in the world that claims to be rubbish!

The rubbish they refer to, is recycled plastic waste that was intercepted before it was headed for landfill. This plastic waste is what all of their swimwear is made of. And boy, does it look good!

They not only use waste to create their products, they also make sure that everyone in their supply chain is treated fairly. That means fair pay, safe work environments, no forced, bonded, or child labour, decent working hours, no discrimination, and equal opportunities.

And then the founders of Batoko thought ‘why stop there?’. So they made their workplace vegan, had it powered by renewable energy, and aim for zero-waste production. They invest in green processes, digital-print their swimwear to prevent waste and because it uses less ink, water, and energy, use compostable, recyclable, and recycled materials, and they keep packaging to a minimum: your order will arrive free from plastics and wrapping (yay!).

All these efforts created these colorful and affordable bathing suits:

All designs available on their website & they ship to the Netherlands!



Anekdot is a German upcycle brand, that uses materials from production leftovers, end of lines, off-cuts, deadstock, and vintage trimmings, turning them into beautiful garments for everyday life. They make gorgeous lingerie, swimwear, loungewear, and accessories. This brand has a very romantic feel, lots of lace and elegance. It makes you want to book a holiday to a remote beach, and find a secret lover to bring with you. I’m sure you could tell by the above, but I love love LOVE this beautiful brand!

Be sure to check out their lingerie as well when you shop for their swimwear!

All designs available at their website


JUNGL Amsterdam

A bikini can’t solve everything, but it’s a good start!

Not only do they have an Instagram page that makes you want to hop on the first plane to a tropical destination, their swimwear has the same effect on you! Jungl is designed in Amsteram and ethically produced in Portugal. The brand ensures fair working conditions for their workers, makes timeless design to ensure it’s not part of fast fashion, and uses recycled materials of good quality to increase durability.

This is what that looks like:

All designs available on their website


These gorgeous brands prove that sustainable fashion can definitely be fashionable! What is your favorite sustainable swimwear brand? Is it one of the above, or did I miss an awesome brand? Let us know in the comments!

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