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With both Covid and winter keeping us inside, we want, more than ever, to be comfortable. Fashion brands respond with extensive loungewear collections. Borrow A Brand selected the cutest styles for you.

Loungewear – when fashion follows society

Sometimes, fashion impacts society, and sometimes, society impacts fashion. In these trying Covid-times, it is society that impacts fashion.

This translates to the launching of loungewear collections, stylish pieces that have comfort as their most important feature, to be worn inside and out. We see a lot of matching sets, in different styles, colors, and fabrics.

The overall trend is towards a more relaxed and comfortable fit; soft fabrics, looser or oversized styles, and sneakers that are made for walking. Life is hard enough as it is, and especially now our clothes should bring us comfort.

This trend goes well with the season of course; it’s not only Covid that’s keeping us in, it’s also the cold and the rain. Nothing complements your Netflix-Sunday better than an outfit that feels like a cozy blanket.

Loungewear is also a great gift for the upcoming holidays – nothing says ‘I love you’ better than making sure someone is warm and cozy!

So, to inspire you, Borrow A Brand picked out the best and coziest loungewear for you:


Madeleine Thomson: this cashmere jumpsuit from Madeleine Thomson is multifunctional: you can be both a couch potato or a career girl in them. You pick!

Arket: this comfy set is made from recycled cashmere and certified wool, so you both your body and soul can be comfortable.

Cashmere in love: they couldn’t have found a better name for their brand, because it’s all cashmere, and yes, I’m definitely in love. Especially with this beauty of a bodysuit.

NA-KD: love the color, love the fabric, love the look. Add to cart!

Lounge Underwear: I found it: the softest pants on the planet. How can you ever go back to jeans after this? Not sure you really can!

Cos: personally, I found the Cos loungewear line not that loungey-looking, but I adore these relaxed trousers!

Of course, if you’re aiming to buy cheaper, H&M, Mango, and Zara all have amazing loungewear collections as well. Just as comfy, but more budget-friendly. And there’s nothing wrong with that!


This season, there’s no need to hurt your feet with impossible high heels. First, because there’s really nowhere to go, and second, because sneakers are this winter’s trend. The bigger, the better.

These are on my wishlist:

Michael Kors
All-time favorite! <3
Karl Lagerfeld
Michael Kors

What does your loungewear collection look like? Is it a ‘yay’ or a ‘nay’ for you? Let us know in the comments!

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